New Concept Store and Vaio's from Sony

Sony Malaysia and MTCS Group Sdn Bhd announced the official launch of its first Sony VAIO Concept Store at Plaza Low Yat. In conjunction with the new opening,Sony VAIO unveiled its full line up of portable personal computer which comprises a total of 20 new models from the 7 existing VAIO notebook series.

The 7 existing VAIO notebook series includes VAIO TZ series, VAIO CR series, VAIO SZ series, VAIO LM series, VAIO LJ series, VAIO FZ series and VAIO TP series; this complete line up has a total of 20 updated and enhanced PCs models which offer a solution to all levels of notebook users, with great combination of style, entertainment and performance.

The new Sony VAIO Concept Store is designed to make shopping for laptop simple and enjoyable. Strategically located on the ground floor in Malaysia’s largest IT center Plaza Low Yat, the new store is now open for customers to test and feel the extensive range of latest VAIO models, all of which should be in the stores by April 2008.

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The new VAIO TZ Series, packs high-end features into intelligent design and yet never compromised on its mobility, a perfect choice for frequent business travelers. The TZ series has added a new color- pink, caters to female users who are style-conscious. the VAIO SZ Series provides a highly versatile platform that combines stringent security and enhanced communications capability, meeting the needs of business executives and mobile professionals who demand performance, portability and style. Renowned for its vibrant colors as well as outstanding functionality and performance,

The new VAIO CR collection comes with upgraded specifications. Also another key model the VAIO LJ series, now comes in black, is a portable home-use PC with integrated business and entertainment tool that combines the power of a personal computer with a quality LCD and stylish chassis. On the innovative side, Sony also introduced its VAIO TP- the TV Side PC series that has the ability to work equally well with a TV such as BRAVIA LCD TV or PC display only, and once connected it opens up a new world of entertainment.

“The new concept store will establish an effective touch point for customers; it has a fresh and lifestyle shop design, with displays that are simple and practical to provide a more enjoyable shopping experience,” said Mr. Naoi Sudo, Managing Director of Sony Malaysia. “Laptops have become an essential part of modern life and as much of an accessory, entertainment system and personal storage unit as a technological necessity. With the launch of our lifestyle concept store and our unique market positioning, you’ll realize the Sony VAIO range is organized by lifestyle needs rather than price or technical specifications. This makes finding the right VAIO for you much easier,” he added.